Notes From The Underground

A weekly newsletter for entrepreneurs and leaders who think deeply and build boldly. Delivered by email every Sunday at 7 am.

“In the beginning, there were joiners”

What if your initial customers when starting a business were not your...

I just finished listening to This is Marketing by Seth Godin for...

I think digital advertising is dead. Advertising used to be scarce. Only...

Long before motorways, there were salt roads. Caravans of camels and mules...

The promise of AI is hyperproductivity — more output from less input....

What if we looked at entrepreneurs as athletes? I think this would...

There’s a company in the U.S that uses A.I. and robotics to...

I’ve finally settled on the view that life is easy, and that...

I’m back! I must say, it’s great writing again after such a...

One afternoon, Prof Seelig rounded up students and split them into teams,...