Notes From The Underground

A weekly newsletter for entrepreneurs and leaders who think deeply and build boldly.  Delivered by email every Sunday at 7 am.

The sand is shifting beneath our feet. The career, as we know it, is dying. People no longer aspire to...
What if your initial customers when starting a business were not your real customers? What if their role was to...

I just finished listening to This is Marketing by Seth Godin for the second time, and I finally get it....

I think digital advertising is dead. Advertising used to be scarce. Only people and organisations with deep pockets could buy...

Long before motorways, there were salt roads. Caravans of camels and mules kicking up dust on long desert paths, carrying...

The promise of AI is hyperproductivity — more output from less input. Instead of spending hours reading a 20,000-word essay,...

What if we looked at entrepreneurs as athletes? I think this would cause a profound shift in how they see...

There’s a company in the U.S that uses A.I. and robotics to write and deliver handwritten letters. If your mom...

I’ve finally settled on the view that life is easy, and that we bring hardship to ourselves. Often we do...

I’m back! I must say, it’s great writing again after such a long time. I’ve made some changes, though. This...

One afternoon, Prof Seelig rounded up students and split them into teams, each given $5 and two hours to make...

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