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Regular publications on business fundamentals, judgment, and leadership — written for founders who value clear and deep thinking.

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We are accustomed to believing that value is created for the customer by the supplier. But what if it were the other way around?...

Winston Churchill is known more as a wartime politician than as a painter and Nobel Laureate for literature. Isaac Newton, […]

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The Taoists say the soft always overcomes the hard, or in a strong wind, it is the toughest branch that breaks first. Likewise, there are quiet forces in business....
There are many remedies for brain fog. Exercising and eating well are but two. Beyond remedy, however, there is only one true cure....
When the truth does not make sense, it can be easily discarded as false. However, a young Erasto Mpemba encourages us to persist in the face of strange truths....

Barbers end up opening barbershops. Then they realise that running a barbershop has little to do with cutting hair. Rent, […]

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Business Fundamentals

See clearly the invisible forces that drive business performance—10 video sessions.