In 1849, John Lobb founded a shoe company that is relatively unknown except by some of the greatest figures in history, including musicians, kings, queens, statesmen, warlords and villains.
As you can see above, Lobbs are generally unassuming and do not follow any fashion trends. In fact, the only thing that has changed at the Lobb head quarters in the past 50 years is the carpet. Even that was replaced with an exact replica.
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The lesson here is rather simple. Make something really well and make it for the few people who care.
P.S
If you ordered a pair of Lobbs today, you will have to wait for 6 months because they make one pair at a time and there’s a waiting list. While you’re at it, set aside at least £4,000 (R70,000).
