Business Fundamentals – Build a Business That Can Outlast You

Description

Most entrepreneurs know how to start. Very few know how to build something that survives them.

We celebrate hustle, growth, and “traction.” Yet businesses quietly collapse because their models are fragile, their systems depend on the founder, and their decisions are driven by instinct rather than structure.

Business Fundamentals is designed to change that.

This is not a motivational course. It is a disciplined way of thinking about business—covering how to design models, systems, and leadership approaches that allow your company to scale, stabilise, and endure.

You will learn how to think like an owner of a long-term enterprise, not just a founder running operations.

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What You’ll Learn

You will gain clarity on:

• How to evaluate business ideas beyond passion and surface-level profitability
• How to design a business model that works without constant founder intervention
• How to price with strategic intent instead of guesswork
• How to build systems that replace chaos with repeatability
• How to make decisions about growth, partnerships, and capital with long-term logic
• When to persist, refine, or walk away from a business that is structurally flawed

This program focuses on thinking structures that apply across industries, not tactics that expire in six months.

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Who This Is For

This is for you if:

• You’ve built something, but it still depends heavily on you
• You want a business that is resilient, not just busy
• You are tired of surface-level advice and want first-principles thinking
• You care about legacy, not just revenue

It is not for those looking for quick wins, marketing tricks, or “get-rich-fast” frameworks.

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What You Get

• Structured lessons on business design, systems, and strategic thinking
• Practical frameworks you can apply immediately to your own venture
• Direct email access to me for questions and clarification
• Access to a growing knowledge base of tools and examples

This is a thinking toolkit for serious founders.

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About the Instructor

I’m Vusi Sindane—software engineer, entrepreneur, and faculty member at Duke Corporate Education. I’ve spent over two decades building, advising, and studying businesses across industries, and I created this program to give founders what most never receive: a clear way to think about business as a durable system.

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