The 21-Day Intensive Business Fundamentals Course
Learn to grow your business from your peers and experienced business leaders, thinkers and practitioners —at a fraction of an MBA, in an organised, disciplined and curated space.
Launches 05 January 2026, Early Access 90% Off
What's Inside?
3 Modules and 21 lessons delivered daily online: Each lesson is a pre-recorded dialogue of a group of founders, guided by an experienced business leader, teacher or thinker. It touches on a critical aspect of business growth, highlighting salient ideas and best practices, clarified with diagrams, workbooks, and research. Each week covers a theme an important theme, leading to a live session for networking and Q&A.
Day 1-7
Markets & Strategy
Part 1: Days 1-7, introduces core concepts for assessing business viability, including the definition of a business, market analysis, and strategic planning. Participants develop tools to evaluate ideas and establish a clear strategic direction.
Live 1
09 Jan 2025
Live Video Call on 09 Jan ’26: Short lecture and Q&A with an accomplished business leader who has demonstrated excellence in Market Analysis and Strategy — names will be revealed in October 2025
Day 8-14
Business Modeling & Structuring
Part 2: Days 8—14, covers the design of a sustainable business model, addressing value propositions, revenue models, cost structures, and key partnerships. Includes criteria for refining or pivoting a model based on market feedback.
Live 2
16 Jan 2026
Live Video Call on 16 Jan ’26: Short lecture and Q&A with an accomplished business leader who has demonstrated excellence in Business Modelling & Structuring — names will be revealed in October 2025
Day 15-21
Systems, Leadership & Management
Part 3: Days 15—21, Examines operational systems, the distinction between leadership and management, and performance measurement. Concludes with the CEO’s role in driving strategy, maintaining operational coherence, and preparing for growth.
Live 3
23 Jan 2026
Live Video Call on 24 Jan ’26: Learn from a mystery business leader who has demonstrated an exceptional understanding and application of building systems, management, and leadership.
While you wait...
11 more videos like this one below are available to view now while you wait for the main course on 03 November 2025
NB. Prices go up every month or based on enrolment milestones
Hi—I'm Vusi Sindane
In my 25 years of experience building businesses from scratch, leading an investment Group of 16 companies, coaching and advising founders, and now serving as a faculty member at Duke Corporate Education, a global leader in corporate education, I have seen businesses transform when founders see the full picture and make three changes:
1. From passion to analysis and Strategy: Like fish in water, businesses operate in marketplaces with their own dynamics. Analysing the breadth and depth of marketplaces — not just passionately diving in head first — is essential for reducing risk, formulating strategy, and succeeding.
2. From Hustling to Business Modelling & Structure: Astute business people develop business models to focus and systematically exploit market opportunities — not just hustle and hope for the best.
3. Systems, Management & Leadership: Likewise, great business leaders do not run businesses; they create systems that run businesses, and inspire people to do their best work.
So, business is less about hacks, hooks and the tricks we see on social media, and more about analysis, structure, business models, and building systems that last.
My name is Vusi Sindane. My CV is available here. If you want to move differently and start building a sustainable business, then I am looking forward to working with you.
Is this for me?
This course is for active small business owners and founders, ideally with annual revenues of between R1-5 million or strong motivation, who want to transition from hustling to building sustainable and scalable businesses for the long term.
What if it doesn't work for me?
If, at any point in the next 6 months, you feel this course was not worthwhile, simply write to me (you will get my direct email address after signing up), and I will give you a full refund, no questions asked. That means, the risk is all on me to deliver. Plus, you get to keep all the content, videos and worksheets I have prepared for you. Do we have a deal?
Can I ask you questions specific to my business during the course?
Yes, you will have direct email access to me, where I will answer all your questions. In addition, we are building an Alumni Group, where you will be able to connect with other entrepreneurs who have completed the course to gain other perspectives and deepen your knowledge.
I hear you, but I'm not yet convinced...
Here's another video — now you've seen 2 of 11 videos that are available for you to download now, while you wait for 03 November.
Launches 05 January 2025
NB. Prices go up every month or based on enrolment milestones
Highly Rated By Serious Business Owners
