Business Fundamentals
When Business is Tough
The solution is not working harder; it’s understanding the fundamentals that quietly drive performance.
Free to Enrol. No catch. No sales pitch.
Most founders learn how to start, but not how to run businesses.
They learn how to sell, market, and deliver.
At first, the growth is welcomed, but complexity soon increases, and decisions feel fragile.
With every tiny miscalculation, cash flow becomes inconsistent. Growth becomes accidental rather than intentional. And decisions rely more on hope than on clear reasoning.
From the outside, things appear fine. But from the inside, too much depends on the founder holding everything together until something snaps.
If this resonates, then I have good news. I have prepared ten short videos unpacking business fundamentals and concepts.
Make them your companion to bring back clarity and confidence. See how strategy, structure, people, systems, management and leadership fit together as a coherent system.
Not more hustle.
Not more tactics.
Just a clearer and deeper understanding of the fundamentals that shape business performance.
Enrol for free to
—Think clearly
—Lead intentionally.
—Build with confidence.
What you will walk away with
1.
When passion is helping your business — and when it’s quietly distorting your judgement.
2.
Which stage your business is actually in, and what that stage requires before moving forward.
3.
How to think about partners — and the signals that should make you walk away.
4.
What “making it through the startup phase” really entails, beyond survival and momentum.
5.
How to decide whether to persist, pause, or stop — without ego or sunk-cost thinking.
6.
How to recognise and evaluate real opportunities in the market, not just noise and trends.
7.
What it means to build a business that can stand without you holding everything together.
8.
How to price your goods or services with clarity, not guesswork or undercutting.
9.
The difference between good leadership and destructive leadership — and how both show up in practice.
10.
A perspective on success and money without confusing them with personal growth and fulfilment.
Hi—
I'm Vusi Sindane
These sessions come from real-world experience and thinking through business challenges— not textbooks.
My roles in technology, consulting, and executive leadership taught me one thing: effort alone is not enough. Clear thinking and sound decision-making are what matter.
I’ve seen firsthand how small misjudgements — in pricing, partnerships, leadership, financial management, or systems — quietly compound into crisis long before anyone realises something is wrong.
What most founders call “luck,” “timing,” or “hard work” is often just the consistent application of business fundamentals. It’s like learning how to drive. At first, it’s tricky, but it soon becomes second nature.
This course distils those fundamentals into clear concepts to help you see business for what it is — without hype, theory for theory’s sake, or quick fixes.
You don’t need to be famous to run a good business.
But you do need a way of thinking that helps you see what others miss.
Is this course free? What's the catch?
When my businesses were in trouble, I wished for clear and sincere guidance.
Not hype. Not feel-good motivation, or abstract MBA frameworks. I just wanted a way of seeing clearly.
This is it. It’s free and the catch is that I will add your name to my email newsletter where I expand on the fundamentals in the videos. You can unsubscribe anytime.
This is not for everyone
It’s not for founders looking for shortcuts, hacks, or overnight growth.
It’s not for people who want motivation, hype, or someone to tell them what they want to hear.
And it’s not for those unwilling to slow down, think carefully, and question their own assumptions.
This is for founders who want to understand business more deeply to make better decisions, avoid predictable mistakes, and build something that lasts.
If you’re looking for a clean way of thinking about your business — rather than a set of tactics to copy — you’ll find this useful.
What if it doesn't work for me?
If you watch all the videos, try some of the ideas, and feel they’re not worthwhile, write to me directly (you’ll get my email after signing up). I will make a note to improve the next videos.
Can I ask you questions specific to my business?
Yes. You’ll have direct email access to me, and I’ll respond personally to your questions.
We’re also building a shared knowledge bank where common questions and answers are archived — so you benefit not only from your own questions, but from others as well.
Access the Business Fundamentals series
Move through the ten short sessions at your own pace and return whenever you need clarity. There’s no schedule to keep up with and nothing to perform.
If you’re at a point where thinking clearly about your business matters more than moving fast, this is a good place to start.
