Business Fundamentals
Learn how to critically evaluate opportunities, develop a strategy, and build a clear business model that sustainably creates value.
Dear Entrepreneur,
Most of us start with a passion: we get an idea, invest time, effort and money, and work like hell to bring it to life.
At first, the growth is welcomed, but complexity soon increases, and the business becomes overwhelming. No time for family, personal health and well-being takes a nose dive, and money always seems to go elsewhere.
Then fatigue creeps in, mistakes follow, and every day feels like fighting fires.
If this resonates, here’s some good news. You do not need to work harder; you need a structured way of thinking about and leading your business.
YouTube videos are not the answer because they are a patchwork of ideas from many people, some of whom have little experience. What you need is a coherent framework developed, tried, and tested over decades.
You need a map.
This workshop is designed to be that map — to bring structure and sanity to your hard-earned progress.
If you know that you need a shift in how you think about business, then apply for enrolment.
Disruptive Innovation and Commercial Ideation: Learn how to identify and evaluate business opportunities
Strategy Development & Management: Rigorously test your perceived opportunities with a strategy framework to see if they are worth pursuing.
Business Proposal Development: Reduce your strategy into an actionable business model with clearly defined readiness indicators, KPIs and systems.
Leadership & Management: Discover the type of leader you are, and the type of leadership that your business requires, depending on its growth stage.
Finance & Capitalisation: Many entrepreneurs struggle to commercialise their businesses, i.e. unlock funding through various debt and equity instruments.
So many entrepreneurs work hard to build their businesses, but only to drown in the chaos of progress.
My roles in technology, consulting, executive leadership, and recently starting a business from scratch taught me one thing: effort alone is not enough. Clear thinking and sound decision-making are what matter.
I’ve seen firsthand how small miscalculations — be it in pricing, partnerships, leadership, financial management, or systems — quietly erode progress and create chaos.
This course reveals a complete picture of business fundamentals. Get the concepts you can apply immediately — without hype, without untested theories, and without quick fixes. This is for those building for the long term and prepared to put in the work.
You don’t need to be famous or to have a large social media following to run a good business. However, you do need a way of thinking that helps you see what others miss and keeps you going beyond passion.
This is a 5-day intensive in-person and online workshop. The in-person session will be held at our offices at 155 West Street in Sandton, Johannesburg. There’s also a live-streaming option from the comfort of your home or office.
This workshop is for first-generation founders generating between R3 million and R10 million with little to no formal business training. The workshop will help you think deeply about business and see the whole picture from a strategic level, all the way to what’s required of you daily to be an effective leader.
The workshop will be in September 2026. The exact date will be confirmed in the first week of April.
R14,997 for In-person Delegates: includes 5 in-person sessions, lunch, a snack and beverages throughout the day. Only 12 places available. The immersed, distraction-free experience is unmatched.
R2,497 for Premium Online Delegates: Get physical learning material mailed to your address, access to a live stream with online breakaway and Q&A sessions, and a recording of the session. Recordings are delivered a week thereafter with additional takeaway notes.
R997 for Online Delegates: Includes digital learning material, and access to a live interactive video stream, i.e. you will be able to ask questions and participate with delegates in the room and online from the comfort of your home or office.
Vusi is a faculty member at the world-leading Duke Corporate Education, where he facilitates training sessions to C-Level executives in the largest companies in Africa, including Absa and Hollard. He specialises in Disruptive Innovation — as a software engineer with more than two decades of experience— strategy and ethical leadership.
In response to numerous requests, he has designed a program for first-generation and first-time founders to gain real traction and build worthwhile and impactful businesses.
In response to numerous requests, Vusi has finally designed a program to help founders transition from hustling to leading their businesses effectively.
See clearly the invisible forces that drive business performance—10 video sessions.