Business Fundamentals
For founders who want to replace hustle with sound fundamentals — clear models, simple systems, and better decision-making tools.
They learn how to sell, market, and deliver — but not how to think clearly about the systems underneath the work.
As a result, growth becomes accidental. Decisions feel risky. And progress is harder than it should be.
From the outside, everything looks fine.
From the inside, the business depends on the founder barely holding it together.
This course exists to fix that gap.
What’s missing is not effort or ambition — it’s a clear grasp of the fundamentals that hold everything together.
The basics that explain how your business really makes money, where leverage actually comes from, and which systems must exist before growth becomes sustainable.
When passion is helping your business — and when it’s quietly distorting your judgement.
Which stage your business is actually in, and what that stage requires before moving forward.
How to think about partners — and the signals that should make you walk away.
What “making it through the startup phase” really entails, beyond survival and momentum.
How to decide whether to persist, pause, or stop — without ego or sunk-cost thinking.
How to recognise and evaluate real opportunities in the market, not just noise and trends.
What it means to build a business that can stand without you holding everything together.
How to price your goods or services with clarity, not guesswork or undercutting.
The difference between good leadership and destructive leadership — and how both show up in practice.
How to think about success and money without confusing them with personal growth and fulfilment.
This course comes from real-world experience and thinking through business challenges— not textbooks.
My roles in technology, consulting, and executive leadership taught me one thing clearly: effort alone is not enough. Clear thinking and sound decision-making are what matter.
I’ve seen firsthand how small misjudgements — in pricing, partnerships, leadership, financial management, or systems — quietly compound into crisis. Long before anyone realises something is wrong.
What most founders call “luck,” “timing,” or “hard work” is often just the consistent application of business fundamentals.
This course distils those fundamentals into practical frameworks you can use immediately — without hype, theory for theory’s sake, or borrowed prestige.
You don’t need to be famous to run a good business.
You do need a way of thinking that helps you see what others miss.
It’s not for founders looking for shortcuts, hacks, or overnight growth.
It’s not for people who want motivation, hype, or someone to tell them what they want to hear.
And it’s not for those unwilling to slow down, think clearly, and question their own assumptions.
This course is for founders who want to understand their business more deeply — so they can make better decisions, avoid predictable mistakes, and build something that lasts.
If you’re looking for a clean way of thinking about your business — rather than a set of tactics to copy — you’ll find this useful.
If you watch all the videos, try some of the ideas, and feel they’re not worthwhile, write to me directly (you’ll get my email after signing up). I’ll give you a full refund — no questions asked. You can keep all the content.
Yes. You’ll have direct email access to me, and I’ll respond personally to your questions.
We’re also building a shared knowledge bank where common questions and answers are archived — so you benefit not only from your own questions, but from others as well.
You can move through the material at your own pace and return to it whenever you need clarity. There’s no schedule to keep up with and nothing to perform.
If you’re at a point where thinking clearly about your business matters more than moving fast, this is a good place to start.
From 01 Aug 2025 for me
—for my team (5 entries)
R2,470
R9,880
From 01 Sept 2025 for me
— for my team (5 entries)
R3,645
R14,580
From 01 Oct 2025 for me
— for my team (5 entries)
R5,208
R20,834
From 01 Nov 2025 for me
— for my team (5 entries)
R7,339
R29,356
From 01 Dec 2025 for me
— for my team (5 entries)
R9,470
R37,880
Enterprise Development packages and partnership opportunities are available upon request. After enrolment, you will receive a welcome email and sms with two links: (a) Link 1 is to join our broadcast channel via WhatsApp, to stay up to date with developments and preparations, and (b) Link 2 is to watch the 10 videos promised
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